Prince William and Kate Middleton Embrace New Royal Strategy Parallels with Harry and Meghan

Despite their past conflicts with Prince Harry and Meghan Markle, Prince William and Kate Middleton are adopting a strategy that closely resembles that of the Sussexes. While Harry and Meghan have faced criticism for their frequent media appearances and public criticisms of the royal family, William and Kate are now following a similar path to engage with the public.

Journalist Tim Teeman has highlighted this shift, suggesting that William and Kate are using media and public appearances to promote themselves in a way that mirrors Harry and Meghan’s approach. He explained, “Kate and William are selling their image just as strategically as Harry and Meghan do. The main difference is that Harry and Meghan are more direct about their approach, while Kate and William are more reserved but still very much focused on engaging with the public.”

Teeman pointed out that the idea of promoting the royal family is not new. Historically, Queen Elizabeth II, Prince Charles, and Princess Diana all engaged in similar practices to maintain public interest and support. They used ceremonies, royal events, and personal appearances to keep the public engaged. Although the methods of promotion have evolved over the years, the underlying goal remains consistent: to ensure ongoing public interest and financial support for the royal family.

Recent Moves by Kate and William

Recently, Kate and William released a highly polished family video that provided a rare glimpse into their personal lives. In this video, Kate shared the uplifting news that she is now “cancer-free,” offering a more intimate look at their lives. This move is part of a broader strategy to connect with the public and maintain the royal family’s appeal.

Looking ahead, Teeman suggests that the royal family will continue to use these promotional strategies to attract tourism and support. The goal is to ensure that key figures such as King Charles, Prince William, and future royals remain prominent and well-supported by the public. By engaging actively with the public and showcasing personal stories, the royal family aims to maintain its relevance and secure ongoing public backing.