UP Government Unveils New Digital Media Policy to Boost Government Outreach

Cabinet Approves Incentives for Government Related Content Across Major Social Media Platforms

In a significant move to enhance its communication strategy, the Uttar Pradesh government has approved a new digital media policy designed to amplify the reach of government schemes and achievements through major online platforms. The policy, recently endorsed by the state cabinet, aims to incentivize content creators and influencers across YouTube, Facebook, Instagram, and X to broadcast government-related content.

Funding Framework and Categories

The policy introduces a structured funding mechanism, categorizing content creators based on their follower and subscriber metrics. The financial support is distributed as follows:

– YouTube Content Creators

– ₹8 lakh per month for top-tier creators

– ₹7 lakh per month for the next category

– ₹6 lakh per month for mid-tier creators

– ₹4 lakh per month for emerging creators

– X, Facebook, and Instagram Influencers

– ₹5 lakh per month for those with the highest engagement

– ₹4 lakh per month for the second tier

– ₹3 lakh per month for mid-level influencers

– ₹2 lakh per month for emerging influencers

The policy seeks to motivate a broad spectrum of digital media influencers to participate in disseminating information about government initiatives and achievements.

Regulatory Measures and Compliance

To ensure content integrity, the policy stipulates strict regulatory measures. Legal action will be taken against account holders who post content deemed objectionable, indecent, obscene, or anti-national. The government will maintain an updated list of approved accounts and oversee the distribution of advertisements to ensure compliance with these standards.

Objectives and Impact

The new policy is intended to harness the power of digital media to expand the visibility and impact of government programs. By incentivizing digital influencers and content creators, the Uttar Pradesh government aims to effectively communicate its achievements and initiatives to a broader audience, thereby enhancing public engagement and support.

This policy marks a strategic shift in how the government interacts with digital media platforms, reflecting a growing recognition of their influence in shaping public perception and discourse.